Digital Marketer

Home Based | Leisure & Tourism

Location: Homebased/Hybrid - Weekly Southern UK travel
Job Type: Permanent

Working Hours: 37.5 hours per week, Monday to Friday + weekend events when required
Salary: £26,500 per annum + Company Car + Excellent Benefits



Here within Serco Leisure our goal is to encourage active, healthy lifestyles in an environment that is safe, warm, clean, friendly, and fun. To be the destination of choice for being part of an active community, whilst helping you to make MORE of every day.


To deliver those services takes an enthusiastic and customer focused team - and right now we are looking to recruit for a Regional Digital & Content Executive to join our fun and vibrant marketing team.


Reporting to the Regional Digital & Content Manager, the Regional Digital & Content Executive (South) is responsible for working with the local leisure centre teams in their Southern remit to improve their local social media and content strategies, driving awareness of the centres and the offers within them to meet the business objectives to gain new members whilst retaining existing members too. 


This hybrid role consists of regular centre visits each and every week, capturing and creating engaging content as well as remote working opportunities. This role be focused on the digital marketing and content creation for our Oxford, Buckinghamshire, Maidstone, Swale, Basingstoke, Jersey and Stoke Mandeville contracts.

As part of this role you will:

  • Work closely with the Head of Digital & Content, Content Marketing Manager and Regional Digital & Content Manager, creating and implementing individual leisure centres digital and content strategies - aligned to the business strategy.
  • Support the onsite social media champions to create innovative locally curated content driving centre awareness.
  • Work with the Contract Managers to support centres with their outreach and community strategies.
  • Work with PR & Internal Communications Manager to identify PR opportunities to show case the activities within the centres.
  • Build relationships with regional/local media, local influencers, and digital community groups.
  • Support leisure centres with weekend events social media coverage


What you'll need to do the role:

  • You will need to have proven experience within a Marketing/PR environment with experience of creating and delivering content marketing plans. 
  • Digital Marketing experience - social media experience is essential with email marketing and paid advertising skills preferable.
  • Marketing experience of working in a B2C environment.
  • Ability to come up with fresh and appealing ideas for content that reinforces the brand and communicates clear commercial messages.
  • The ability to drive and hold a valid and clean UK drivers' licence is essential as travel between sites will be required every week.


What we offer:

  • Excellent development and training opportunities
  • 10-day pa CPD
  • 6% employer matched pension contribution
  • 25 days annual leave + bank holidays
  • Life assurance up to 2x base salary
  • Free access/discounts at our leisure centres
  • Plus a whole host of leisure benefits: Employee Benefits (



About Serco
At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services.  We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.

By joining Serco you will have unlimited access to our Global Employee Networks - SercoInspire (Gender), SercoEmbrace (Multicultural), SercoUnlimited (Disability) and In@Serco (LGBT & Networks). Serco Employee Networks, led by colleagues who are passionate about diversity, inclusion and belonging. 

Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens we sometimes bring the closing date forward, so please apply promptly to avoid disappointment. 

At Serco, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates and strongly encourage applications from a diverse candidate pool. We are open to discussions around flexibility and flexible working. We operate a hybrid work structure in many of our business areas. We are proudly Disability Confident Leader employers and holder of the Gold Inclusive Employer Standard. Disabled applicants who meet the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview.  For help with your application please contact 0345 010 4000.

At Serco we support fair access to employment for those with unspent criminal convictions through the 'Ban the Box' pledge (some may be exempt due to the nature of the role and the security clearance required). Please contact our recruitment team directly on 0345 010 4000 to discuss.

Register & Apply Now Login & Apply
Contract Type
Expiry Date
31/07/2024 01:17:00
Shortlist Email me jobs like this  Back to listing