Employer Branding & Recruitment Marketing Manager

Home Based | Admin/Secretarial/HR

Employer Branding & Recruitment Marketing Manager
Home-based with UK Travel to Key Offices & Contract Sites       
Full Time, Permanent    

Competitive Salary (dependent on experience) 


Serco works in partnership with the Public Sector in the UK and with world class Public Services providers across the globe to deliver joined up citizen solutions. Our agility, customer-first approach, robust portfolio of services, and global experience enable us to quickly respond with solutions that achieve outcomes with value. Serco is a global business that helps transform government and public services around the world. 


As a result of the incredible work we do, we're looking for an Employer Branding & Recruitment Marketing Manager to use their innovation and creativity to entice top tier candidates to apply to our roles, empowering the Talent Acquisition (TA) team to tell the Serco story effectively to attract and nurture candidates.


In this delivery focused role, you will drive this recruitment by designing, developing and executing the Serco brand and employee value proposition to build the Serco presence, driving qualified candidates to our roles. In this key role you will deliver recruitment solutions across all areas of the TA Team to include the attraction of candidates across Corporate Functions, Defence, Justice & Immigration, Transport, Health and Citizen Services.

As part of this you'll:


  • Design, develop and execute the Serco brand and EVP, to build Serco presence and drive qualified candidates to our roles
  • Hold accountability for a £200k+ budget spend on behalf of the business. Influence senior stakeholders in spend rationale and decide what strategy will be deployed to achieve the desired outcome, which is particularly important for large bids
  • Develop a deep understanding of the target audience to ensure messaging is impactful
  • Collaborate and partner with the Talent Acquisition, Communications and Marketing teams to deliver successful talent attraction campaigns
  • Leverage creative and engaging content to entice prospective candidates to apply
  • Input into group strategy in relation to employer branding
  • Provide new, innovative sourcing strategies
  • Line manage two attraction and comms specialists


What you'll need to do the role:

  • Substantial experience in a Recruitment Marketing and Branding role is essential, along with proven creative ability in developing and implementing effective candidate sourcing strategies
  • Understanding of wider recruitment related areas including metrics, branding, diversity and social media is crucial, underpinned by strong advert writing, copywriting and design skills
  • Exceptional stakeholder influencing skills to successfully deliver a variety of requirements across the business
  • Strong understanding and experience in the use of social recruiting tools and avenues
  • Previous experience in creating and delivering a successful employee value proposition
  • Delivery focused, capable of managing and prioritising workloads and delivering across a variety of requirements with a varied service line mix
  • Strong organisational and planning skills and the ability to prioritise competing tasks in a fast-paced environment


Why Serco:


Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won't be hard to find. You'll also work with great people. You'll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.

What we offer:


  • Company car
  • Bonus scheme - 5% on target, 10% exceeding targets
  • Private healthcare
  • Flexible working considered
  • Pension - 6%
  • A company passionate about diversity and inclusion
  • Growth and development opportunities - Serco will support with a range of qualifications
  • A range of benefits to support the health and wellbeing of you and your family such as Employee Assistance Programme, Wisdom App, Bupa Anytime HealthLine, Simply Health Plans and more
  • Access to a huge range of discounts and exclusive deals such as Merlin Attractions, Mobile Phone discounts, Cinema discounts, Leisure and Hospitality discounts
  • Up to 25 days annual leave plus bank holidays, with the option to purchase more
  • Life assurance



About Serco

At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services.  We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.



Please click on the apply button to be taken to our careers website


Serco is a Disability Confident Employer committed to employing and retaining people with disabilities. Disabled applicants who meet the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview. For help with your application please contact 0345 010 4000.


We see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates. We're a proud holder of the Silver Inclusive Employer Standard and we actively encourage applications from females, those with disabilities or from an ethnic minority background. 

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Contract Type
Expiry Date
07/03/2024 01:19:00
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