Director of Admissions & Marketing

Oxfordshire
Salary: £75,000 + benefits

A leading independent school in Oxfordshire is seeking an exceptional Director of Admissions & Marketing to join its Senior Leadership Team. This is a rare opportunity to shape the strategic direction of a respected school and to play a central role in welcoming families into a warm, ambitious, and values‑led community.

About the Role

As Director of Admissions & Marketing, you will oversee the complete admissions journey-from first enquiry through to enrolment-ensuring every family experiences a personalised, thoughtful, and seamless introduction to the school. You will lead the school's brand and communications strategy with sensitivity and precision, ensuring messaging remains distinctive, consistent, and aligned with the school's ethos.

Working closely with the Principal and senior colleagues, you will develop and deliver a forward‑thinking MAC strategy, informed by market insight, digital trends, and data‑driven decision‑making. You will lead a dedicated team, coaching and inspiring them to deliver excellence across admissions, marketing, digital, communications, and events.

Key Responsibilities

Shape and execute the school's admissions and marketing strategy to support enrolment goals.
Ensure outstanding family experiences at every stage of the admissions journey.
Develop a refined and distinctive brand presence across all channels.
Maintain accurate forecasting, data integrity, and CRM excellence.
Lead, coach, and develop a high‑performing MAC team.
Build strong relationships internally and externally, including with feeder schools, partners, and international networks.
Monitor market trends and competitor activity to identify new opportunities.
Oversee digital experience, communications quality, and engagement activity.

About You

You will be a confident, polished professional with:

Significant experience in admissions, marketing, brand, or service‑driven leadership roles.
A strategic mindset matched with hands‑on delivery skills.
Strong people leadership and the ability to inspire and guide a team.
Excellent communication skills, emotional intelligence, and relationship‑building ability.
Confidence working with data, insight, and CRM systems.
A calm, collaborative approach and sound judgement.
Creativity, commercial awareness, and a commitment to delivering excellence.

Why Join?

This is a senior, influential role within a respected independent school that prides itself on its nurturing culture, high standards, and commitment to an outstanding educational experience. You will join a supportive leadership team and have the space to innovate, shape strategy, and make a meaningful impact.