Marketing Manager

Salary: Circa £35,000 per annum

Location: Local / regional (on‑property and cluster-based)

Sector: Hospitality - Hotels & Food & Beverage

The Role

We are seeking a practical, commercially minded Marketing Manager to build and lead the marketing function from the ground up across a growing hospitality cluster. This is a hands-on role in a developing environment, ideal for someone who enjoys creating structure, driving activity, and seeing a direct impact on revenue.

You will be responsible for increasing visibility, strengthening brand presence, and delivering marketing activity that supports occupancy, food & beverage revenue, events, and local engagement across multiple properties.

This is not a purely strategic or sales-led role. We are looking for someone who takes ownership, rolls up their sleeves, and ensures marketing is consistently delivered - from planning through to execution.

Key Responsibilities

Marketing Strategy & Campaign Delivery

Design and execute integrated marketing campaigns aligned to commercial objectives
Drive measurable results across room sales, F&B, events, and local market engagement

Annual Marketing Calendar & Activation Planning

Create and manage a clear, forward-looking annual marketing calendar
Plan and deliver seasonal campaigns, promotions, and on-property activations across all sites

Brand Positioning & Market Visibility

Strengthen each property's presence and awareness in local and regional markets
"Put the properties on the map" through targeted, proactive marketing activity

Traditional & Digital Marketing Integration

Deliver a cohesive mix of traditional marketing (local press, partnerships, regional activity) and digital channels (social media, content, paid campaigns)
Ensure brand consistency across all platforms and touchpoints

Local Market Intelligence & Growth Targeting

Identify emerging opportunities and growth areas, particularly in evolving markets
Use insight and data to target new audiences and maximise commercial potential

Content & Storytelling

Develop clear narratives for each property and translate them into engaging campaigns, experiences, and communications
Oversee content creation across social, web, and promotional materials

Cluster-Level Coordination

Ensure consistency and structure across the cluster while respecting the individuality and commercial focus of each site

What We're Looking For

Proven experience in hospitality marketing (hotels, pubs, restaurants, or F&B-led businesses)
Experience building or reshaping a marketing function, ideally in a growing or evolving business
A hands-on, delivery-focused mindset - comfortable executing as well as planning
Strong understanding of both traditional and digital marketing channels
Commercially aware, with a clear focus on revenue-driven outcomes
Organised, proactive, and confident working across multiple sites and stakeholders
Local or regional market knowledge is a strong advantage