National Sales Manager UK

Location: UK (Nationwide travel required)

Direct Reports: managing 5 Area Sales Managers (Central, South of the Thames, North of the Thames, West & North)

As the business continues its growth journey, we are seeking an exceptional National Sales Manager to play a pivotal role in shaping our future. You will me managing 5 area sales managers

The Role

This is a senior, career-defining leadership position with full responsibility for the UK sales function. Leading a team of five Area Sales Managers, you will be accountable for driving sustainable revenue growth, increasing market share, and delivering profitable performance aligned with budgeted EBITDA.

Working closely with the Managing Director and wider leadership team, you will have significant autonomy to shape and execute the national sales strategy. For the right individual, this role offers a clear pathway to becoming a member of the Board, with genuine influence over the long-term direction of the business.

We are looking for a commercially astute, ambitious sales leader with a proven ability to translate strategy into action and inspire teams to consistently perform at their best.

Key Responsibilities

Sales Strategy & Growth

Develop and deliver a National Sales Strategy aligned with company objectives
Drive sustainable revenue growth, margin improvement, and increased market share
Identify new sales opportunities through market and competitor analysis

Leadership & Team Management

Lead, motivate, and develop a team of Area Sales Managers across the UK
Set clear objectives, KPIs, and performance expectations
Foster a high-performance culture through coaching, accountability, and engagement

Performance & Reporting

Monitor and analyse sales performance, providing insights and recommendations
Produce accurate and timely sales reports for the Directors
Ensure focus on profitability and EBITDA contribution

Customer & Stakeholder Engagement

Support Area Sales Managers in developing strong relationships with key accounts
Travel nationwide to support the team and resolve escalated customer issues
Work closely with Marketing, Operations, and Finance to ensure alignment
Represent Tropical at trade shows, conferences, and industry events

Candidate Requirements

Minimum 5 years' experience in a senior national or multi-region sales leadership role
Proven track record of delivering growth against ambitious sales and profitability targets
Strong leadership and people management skills, with experience developing high-performing teams
Highly commercially aware with the ability to analyse data and market trends
Excellent communication, negotiation, and stakeholder management skills
Results-driven, strategic, and motivated by long-term business success
Ambition and capability to progress into a Board-level role